Bay State Savings Bank Raises Funds for Hope Lodge with Twitter Campaign
November 16, 2015
Trick or “Tweeting” throughout the month of October
WORCESTER, MA – November 2015 – Last month, Bay State Savings Bank launched a Social Media campaign that more than doubled its Twitter followers and helped to raise $250 to benefit Hope Lodge in Worcester. For each new “follower” Bay State Savings Bank received during the month of October, the Bank donated $1 to Hope Lodge, which is a patient service program of the American Cancer Society offering free lodging and support for cancer patients traveling to Worcester for ongoing treatment.
“Since October is Breast Cancer Awareness Month and November is Pancreatic Cancer Awareness month, and Hope Lodge is celebrating its 100th Anniversary this year, we felt this was a very appropriate time to run this campaign,” said Diane Giampa, SVP/Human Resources & Marketing for Bay State Savings Bank. “It was also a win-win-win: we raised money for cancer research and treatment; we increased our participation on Twitter, and we raised awareness about this terrible disease on all of our social media platforms.”
In addition to the Twitter Campaign, the Bank also conducted several “Dress Down” days where employees could wear jeans to work in exchange for a small donation to Hope Lodge. The Bank also sponsored the Pink: Lighting the Way event on October 1st, Hope Lodge’s 100th Anniversary event on October 17th, and is sponsoring Karaoke for a Cure on November 12th.
“The Bank is passionate about supporting these events that help to raise money for treatment and a cure,” said Giampa. “Most of us have been touched by cancer in some way, so it is something we all care about fighting. We extend our deepest thanks to all those who joined us on Twitter, to our employees who are generous beyond measure, and to all those who attended one of the fundraising events we sponsored.”
Because the Social Media campaign was so successful, Bay State Savings Bank is continuing it for the month of November. For every new follower the Bank receives on its Twitter page @baystatesavings.com, the Bank will donate $1 to the Pancreatic Cancer Alliance.
For information about Pink Revolution Breast Cancer Alliance, Pancreatic Cancer Alliance and Hope Lodge, or to make a donation, please visit: